Ras Al Khaimah Tourism Growth Authority has introduced a long-term funding technique designed to spice up the expansion and diversification of Jebel Jais – the best mountain within the United Arab Emirates.
The announcement of continued funding underscores the resilience of the emirate and a want to assemble restoration momentum regardless of the challenges imposed this 12 months by the Covid-19 pandemic.
The information was unveiled at AHIC on the Street, happening this week in Dubai.
This 12 months, AHIC will deliver collectively key trade leaders and stakeholders in a brand new format that includes a mixture of bodily and digital classes, which will likely be attended by
Raki Philips, chief govt of Ras Al Khaimah Tourism Growth Authority, and Alison Grinnell, chief govt of RAK Hospitality Holding.
In keeping with the World Financial Discussion board Covid Motion Platform, journey preferences and patterns have modified, resulting in renewed curiosity in much less crowded locations.
Inside this context, a key development that has emerged is nature tourism, because it presents travellers a mixture of social distancing, discovery and reference to nature, all of which aligns seamlessly with the Jebel Jais expertise.
From a broader vacation spot perspective, Ras Al Khaimah’s variety in panorama and providing makes it a super for guests searching for consolation and safety in expansive settings and the place social distancing is less complicated to apply in serene environment on the mountains, on the coast or within the desert.
Varied authorities sectors of Ras Al Khaimah, together with RAK Chamber of Commerce and Business have labored collectively to determine a long-term funding technique that can create ongoing funding for the event of nature-based tourism points of interest on Jebel Jais.
All initiatives and builds will likely be developed in probably the most sustainable approach potential so as to not disrupt the mountain eco-system however moderately to boost information and understanding of conservation.
The brand new phased funding technique will focus totally on creating Jebel Jais as a standalone vacation spot by additional diversifying its providing by way of a number of new nature-based initiatives together with a pop-up resort idea, scheduled to open within the second half of 2021, which is able to introduce distinctive cliff facet lodging with unrivalled picturesque mountain views.
As well as, a mountain lodge, situated adjoining to the famend mountain climbing trails will present luxurious lodging when it opens in 2022.
Vacationers may also get to expertise the mountain from a totally totally different perspective by winding by way of attractive surroundings with the Jais Coaster, a summer time toboggan/bobsled idea impressed by the Alps, which is able to open in quarter two of 2021.
Including one more first to its numerous providing, Jebel Jais may also be the house Sky Excessive Conferences, the first-of-its-kind highest assembly room within the UAE best for enterprise conferences and gatherings towards the backdrop of the Hajar mountains, slated to open later this 12 months.
Raki Phillips, chief govt of Ras Al Khaimah Tourism Growth Authority, stated: “Seeing the tourism and hospitality sectors unite throughout this era and pivoting in response to challenges imposed by the pandemic has been actually inspiring.
“We’re honoured to be a part of this 12 months’s Arabian Lodge Funding Convention (AHIC) and look ahead to sharing Ras Al Khaimah’s expertise in navigating by way of these instances with a deal with constructing a stronger vacation spot, in consequence.
“Our highway to restoration continues to be in its early phases, however we have now already seen vital uplift within the tourism and hospitality sectors’ efficiency resulting in Ras Al Khaimah having the strongest RevPAR efficiency within the GCC.”
The emirate can be assigning appreciable funds to boost the infrastructure on Jebel Jais and facilitate simpler entry for guests and enhance their total expertise on the mountain.
Among the key areas of focus vary from public tenting spots, night time mountain climbing trails to a base bounce platform, e-bikes and an electrical automobile charging station.