Airbnb has signed a partnership with the Caribbean Tourism Organisation (CTO) to advertise its member international locations throughout its international neighborhood.
This collaboration is designed to amplify the area’s restoration from the impacts of the Covid-19 pandemic by selling secure, accountable journey.
As a part of this partnership, Airbnb is launching a advertising marketing campaign that features the rollout of a sequence of e mail newsletters and a touchdown web page highlighting the CTO’s member international locations and their respective protocols for secure journey throughout this time.
Airbnb has additionally pledged to share information with the CTO, together with journey traits, to facilitate knowledgeable advertising selections throughout this restoration interval.
The promotional touchdown web page for this partnership will likely be distinctive to others worldwide.
It can combine 18 international locations from the English, French and Dutch Caribbean, promote properties in every vacation spot, and hyperlinks to every nation’s web site.
“With the Caribbean persevering with to re-open, we’re serving to to usher within the secure return of journey to this glorious area by shining a light-weight on the numerous locations to see and issues to do,” said Carlos Munoz, Airbnb coverage supervisor for Central America and the Caribbean.
“We’re additionally excited to advertise the essential financial affect pushed by internet hosting on Airbnb.”
This partnership is likely one of the many initiatives within the CTO’s ongoing programme to assist its members rebuild tourism of their locations.
“The partnership with Airbnb will assist us to advertise the area responsibly by offering our members with a platform to showcase their locations whereas on the similar time highlighting the well being security measures that every has carried out to make sure that guests can get pleasure from a secure Caribbean expertise throughout this time,” shared Neil Walters, appearing secretary-general of the CTO.