Breaking Journey Information interview: Florian Sengstschmid, chief government, Azerbaijan Tourism Board | Focus

Breaking Travel News interview: Florian Sengstschmid, chief executive, Azerbaijan Tourism Board | Focus

Azerbaijan Tourism Board has been honoured with the title of Europe’s Leading Cultural Destination on the World Travel Awards.

Right here Breaking Journey Information speaks to Florian Sengstschmid, the chief government of Azerbaijan Tourism Board, to learn how it feels to have been recognised by voters from across the globe.

Breaking Journey Information: Having claimed a high title on the World Journey Awards, how does it really feel to have received?

Florian Sengstschmid: We’re extraordinarily delighted to be voted because the winners of this prestigious award within the world journey and tourism business.

This proves that we’re on the fitting path with our technique to spotlight the distinctive tangible and intangible belongings of the nation and develop distinctive journey experiences based mostly on these real options as a substitute of making one thing synthetic.

We sit up for welcoming new and returning travellers to take one other have a look at this lovely nation.

BTN: How will the trophy aid you to advertise Azerbaijan as we transfer into 2022?

FS: Tourism was one of many industries hit hardest by the pandemic, however with the lively ongoing vaccination course of and built-in journey protocols applied, we lastly see the sunshine on the finish of the tunnel.

Participation at varied worldwide commerce reveals and exhibitions, quite a few advertising and marketing campaigns, media work with main publications and platforms worldwide, cooperation with distinguished journey platforms and businesses, digital promotion – all these, topped with new thrilling tourism merchandise and experiences are solely part of what we now have ready for the approaching 12 months.

Actually, the World Journey Awards trophy will contribute to reaching larger acknowledgement internationally and bolstering the picture of our vacation spot globally.

BTN: What’s it that caught the attention of voters; what do you suppose it’s that separates Azerbaijan from its opponents in Europe?

FS: Azerbaijan is an ideal vacation spot for many who want to discover the wealthy cultural providing and historical heritage – the nation is residence to a few masterpieces included within the UNESCO World Heritage Websites listing, such because the magnificent Previous Metropolis (Icherisheher) in Baku, the prehistoric petroglyphs of Gobustan and the astonishingly lovely Sheki Khans’ Palace with beautiful miniatures within the historic centre of Sheki.

Well-known for its breath-taking views, Khinalig village has been included into the UNESCO Tentative Record in 2020.

There are additionally many wonderful examples of the UNESCO Intangible Cultural Heritage within the nation, together with copper manufacturing within the village of Lahij, carpet weaving and the artwork of creating girls’s silk headband “kelaghayi”.

Being an necessary hub on historical Silk Street commerce route, Azerbaijan has lengthy been below affect of varied cultures and ethnicities, changing into a multicultural nation represented by many countries and cultures.

At this time, we are able to see the traces of Caucasian Albania which consisted of greater than 26 nations throughout Azerbaijan, Jewish settlements in Baku, Guba and Oghuz, Polish heritage in Baku, German heritage within the western components of Azerbaijan – all represented by tangible and intangible cultural parts.

Shusha, the cultural capital of Azerbaijan, and the Karabakh area normally, will certainly play a vital function within the improvement of tourism within the area.

An distinctive mixture of an Jap nation with a Western outlook the place antiquity merges with modernity, Azerbaijan is an enthralling combination of individuals, kinds, colors and traditions that by no means ceases to amaze, and we invite everybody to go to and uncover this lovely vacation spot.

Extra Info

Discover out extra about Azerbaijan Tourism Board on the official website.

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