The attractive metropolis of Lyon is a magnet for these searching for Gallic joie de vivre, romance, tradition and gastronomy.
François Gaillard, chief government of OnlyLyon Tourisme, shares his metropolis’s pragmatic options to tackling the challenges set by Covid-19, and its roadmap to get again on observe this summer time.
Breaking Journey Information: With the resumption of worldwide journey fortunately again on the horizon, how do you see the following 12 months mapping out for the tourism sector in Lyon
François Gaillard: We hear loads about “revenge journey” and this development is being confirmed by the success of our restoration campaigns. We anticipate the return of tourists this summer time, beginning with the French and Europeans.
The worldwide travellers shall be again progressively in response to the evolution of the scenario, the reopening of flights and borders.
Certainly, after a protracted interval of frustration, we consider that folks shall be keen to journey massively once more, to make up for the time they had been locked at house or of their nation.
We’re thus very optimistic for the following months.
BTN: Describe the lockdown expertise in Lyon, and the way did this examine to the bustle of regular occasions.
FG: It was clearly a by no means seen expertise!
A drone movie was shot throughout this era, and it’s fairly superb to see the river banks, the streets and the principle monuments of the town completely empty.
As tourism professionals, these photographs had been fairly unhappy however, on one other hand, it was fairly poetic too.
We took benefit of this era to work on substantive initiatives and improve our collaboration with our companions by organizing webinars.
We learnt how one can work otherwise and tailored to the scenario.
BTN: What makes Lyon the best vacation spot to go to post-pandemic?
FG: Lyon is legendary for its high quality of life, the guests recognize this down-to-earth vacation spot, with numerous parks and gardens, bicycle routes and simply walkable.
Folks at the moment are in search of this sort of locations, each genuine and much from the gang.
We’re all in want of social interactions and Lyon is the best place to fulfill locals: there’s a very pleasant environment within the metropolis, the inhabitants are very welcoming, at all times completely happy to fulfill individuals from overseas.
Along with that, Lyon has a lot to supply when it comes to unique experiences and we all know that that is one thing guests are in search of too.
With 2,000 years of Historical past listed by UNESCO, an unimaginable provide when it comes to gastronomy but in addition a singular heritage in silk business, vogue and cinema, Lyon has a lot to supply.
Final however not least, we’ve launched a ‘Peace of mind charter’ during which enterprise and tourism professionals in Larger Lyon are dedicated to taking care of guests in a sustainable means, together with security measures due the pandemic.
We would like the guests to really feel protected within the metropolis, from their arrival to their departure.
BTN: Why is collaboration throughout the worldwide journey business important to serving to the restoration?
FG: We’re concerned in many various worldwide networks as a result of we consider that collectively, we’re stronger.
We even created a decade in the past a world community for cities about meals and gastronomy, known as Delice, which we’re very pleased with.
The tourism business is a world matter, there isn’t a competitors, solely collaboration with the opposite locations.
This disaster has additionally highlighted the bounds and excesses of the tourism business, we want work altogether to form the tourism of tomorrow, shifting ahead in the fitting route for the following generations.
BTN: What developments in journey do you see rising because the world reopens to journey?
FG: Individuals are in search of unique experiences in smaller teams and keen to fulfill the locals.
We consider that travellers may also be in search of various locations as a lot of the European capital cities at the moment are affected by overtourism.
The pandemic has additionally accelerated the sustainable consciousness of tourists.
Good level for us, we’ve been concerned in growing a extra sustainable tourism for a number of years now and have taken benefit of the lockdown to maneuver ahead on this matter.
In 2019, Lyon was elected European Capital of Sensible Tourism by the European Fee, together with Helsinki.
BTN: Have you ever had any constructive adjustments in your individual outlook in response to the disaster?
FG: As a vacation spot administration firm, we’ve learnt to be much more artistic, reactive and agile, to work otherwise.
Our relationship with our native companions (resorts, eating places, providers…) has been enhanced by this disaster, we’ve been very supportive and current for all of them the way in which.
We now have additionally launched unprecedented restoration campaigns (together with an enormous voting marketing campaign for the World Journey Awards) and it’s fairly an thrilling problem.
This disaster has additionally accelerated the deployment of our technique primarily based on a extra sustainable and respectful tourism, consistent with the brand new expectations of travellers.
Because the French capital of gastronomy listed by UNESCO as World Heritage Web site, Lyon is the best vacation spot to expertise the French “artwork de vivre” in wonderful circumstances.
Subsequently we do consider that our metropolis has all of the belongings to learn from the post-pandemic resumption of tourism and are greater than ever motivated to face the following challenges.
Discover out extra about visiting Lyon on the official website.