BTN interview: Thoyyib Mohamed, managing director, Maldives Advertising and marketing & PR Company | Focus

BTN interview: Thoyyib Mohamed, managing director, Maldives Marketing & PR Corporation | Focus

With the Maldives having claimed various high titles on the World Journey Awards, Breaking Journey Information right here catches up with tourism chief, Thoyyib Mohamed, to find how the trophies will assist the restoration from Covid-19

Breaking Journey Information: Maldives has been recognised with the highest prize of World’s Leading Destination on the World Travel Awards this 12 months, alongside trophies for Indian Ocean’s Leading Beach Destination, Indian Ocean’s Leading Cruise Destination and Indian Ocean’s Leading Dive Destination. How does it really feel to have received?

Thoyyib Mohamed: We’re extraordinarily proud and joyful to have received these awards!

It looks like our advertising efforts and teamwork have paid off tremendously.

Along with the federal government, stakeholders and journey and tourism business, we now have all the time strived to realize excellence, and that is what we now have achieved proper now.

We’re the results of our exhausting work and resilience.

Even throughout these unprecedented occasions, we now have not stopped our work in making an attempt to guarantee that Maldives stays on the highest of essentially the most most popular vacationer locations on this planet.

These awards are a testomony to the love the world has for Maldives and we want to specific our honest gratitude to everybody who has made it potential for us to have come this far.

BTN: How helpful are the World Journey Awards trophies with regards to selling the Maldives to a world tourism market?

TM: World Journey Awards trophies are a testomony to the love the world has for us, and likewise the exhausting work and resilience we now have put into the advertising efforts over time, particularly this 12 months.

That is helpful for us as a result of it’ll spotlight the truth that Maldives stays secure for travellers and is among the most desired locations on this planet.

It’s sure to provide assurance to the worldwide tourism market that Maldives is unquestionably a must-visit vacation spot and that our providers are impeccable, the posh and the experiences we provide is boundless, and we feature a pure magnificence like no different.

We’ll most undoubtedly be utilizing the receival of this award in our future advertising campaigns and endeavours to make travellers dream of visiting the vacation spot.

BTN: Having reopened to worldwide vacationers earlier this 12 months, how has the Maldives been recovering from the influence of the Covid-19 pandemic?

TM: The unfold of Covid-19 was extensively unfold within the nice Male’ area solely.

Our small island nation’s distinctive geographical options along with stringent measures in place are our largest benefits in combating the unfold of Covid-19.

One of many first steps taken to curb the unfold of the virus was closing our borders on March 27th.

Nevertheless, after 4 months of border closure, Maldives as soon as once more reopened the borders to worldwide vacationers on July 15th.

Security is the locations high precedence and already a formidable 94 per cent of resorts within the Maldives have reopened for enterprise, and several other inns, visitor homes and liveaboards have resumed operation as nicely, all in keeping with the excellent Covid-19 secure tourism pointers and hygiene certification programme issued by the Maldivian ministry of tourism in June.

All resorts, visitor homes and inns located within the island nation are required to take protecting measures, making certain the protection of vacationers and workers working within the business.

With these measures in place we at the moment are prepared and looking out ahead to welcoming again vacationers to our stunning nation.

For the reason that reopening of the border, we now have been witnessing a gradual enhance within the variety of vacationer arrivals every passing month.

Vacationers from completely different components of the world are visiting Maldives to rediscover the great thing about this secure haven.

In line with the newest statistics by Maldives Immigration, a complete of 56,541 vacationers arrived after reopening of the borders.

Majority of the vacationers are from Russia and UAE, adopted by the USA and UK.

Different high arrival international locations embrace Spain, Brazil, Germany, France, India, and Egypt.

As touring to Maldives doesn’t require quarantine or self-isolation of 14 days, it makes journey simply accessible.

With the benefit of journey restrictions and the extension of the destructive PCR check for Covid-19 from 72 hours to 96 hours previous to arrival, we’re hopeful that there might be an extra enhance in vacationer arrivals.

The introduction of cut up keep can also be an added incentive for vacationers to go to completely different vacationer institutions with prior approval as per the rules by the Ministry of Tourism.

Although it’ll take time, we are going to hopefully attain a beneficial degree of vacationer arrivals by the top of the 12 months.

BTN: What actions could be anticipated from the Maldives Advertising and marketing & PR Company as we transfer into 2021 to make sure the market is totally recovered subsequent 12 months?

TM: With the exceptional milestone reached in 2019, we began off this 12 months with excessive hopes however because of the Covid-19 pandemic, our advertising plans had been disrupted and we needed to give you new ways and shift to digital platforms to advertise the vacation spot.

Regardless of the numerous challenges, we now have been working exhausting to make sure that we’re a secure haven for travellers, and we’re on a quick restoration path.

We’ve got carried out quite a few networking conferences between business companions like airways, tour operators, brokers and on-line journey brokers to discover what might be carried out collectively within the 12 months forward.

We’ve got carried out over 356 completely different advertising actions in 22 world markets. 260 actions had been carried out throughout this pandemic; a few of these embrace festivals, webinars, FAM journeys, on-line roadshows, outside campaigns, digital media campaigns and extra.

We estimate over 18 carriers to fly into Maldives by the top of November with extra to observe within the coming months and by 2021.

We’re strategically targeted on focusing on all international locations which have opened borders and are capable of fly.

On this regard, we now have additionally developed an air journey bubble with India in addition to the UK which permits extra connectivity between the 2 international locations.

We’ve got additionally began a world media marketing campaign specializing in ten key markets to advertise the vacation spot on numerous on-line and print media platforms, concurrently.

Our essential intention is to maintain travellers dreaming of the vacation spot and hold our vacation spot presence seen, which can in the end enhance travellers by subsequent 12 months.

Hopefully, we can attain pre Covid-19 numbers quickly.

Completely different concepts had been gathered throughout this unprecedented time and we’re gearing as much as face subsequent 12 months to discover new markets and attempt to give you attention-grabbing advertising ways to make this stunning Maldives extra seen for the potential travellers.

We see huge progress for the upcoming 12 months, and we consider we will attain the 2019 numbers.

We’re assured that with our present advertising efforts and full help from the federal government, stakeholders and everybody within the tourism business, we can see a big progress in vacationer arrivals.

Our hope is to extend our efforts daily and proceed to work diligently to make sure that the market is totally recovered subsequent 12 months. Our advertising actions are fairly profitable, and we now have obtained excessive help from our PR businesses from key markets as nicely.

We’re very grateful for his or her help and cooperation in these making an attempt occasions as nicely.

Our intention is to work along with everybody to make sure full restoration!

Extra Info

Maldives Advertising and marketing & Public Relations Company is the federal government physique mandated with the promotion of the nation as a vacationer vacation spot.

The features of the physique embody the total spectrum of selling and public relations actions together with analysis, surveys, grasp plans, campaigns, promoting and publicity by way of conventional media, public relations corporations in different international locations and the evolving new media.

Discover out extra on the official website.

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