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BTN interview: Thoyyib Mohamed, managing director, Maldives Advertising and marketing & PR Company | Focus

BTN interview: Thoyyib Mohamed, managing director, Maldives Marketing & PR Corporation | Focus

As managing director of the Maldives Advertising and marketing & PR Company, Thoyyib Mohamed has performed a vital position within the reopening of his nation to tourism. Right here he shares his insights and experiences about how the Maldives was one of many first international locations on this planet to ease restrictions.

Breaking Journey Information: The Maldives grew to become one of many world’s first international locations to reopen to vacationers. What measures did you implement as a way to facilitate this?

Thoyyib Mohamed: After nearly 4 months of border closure, Maldives reopened its borders on July 15th final yr with correct well being and security measures put in place countrywide.

The well being and security of vacationers and guests have at all times been paramount, and the resumption of the tourism trade was solely given the go-ahead following intensive protocols after necessary consultations with well being professionals and related stakeholders.

Initially, vacationers solely needed to fill out an internet well being declaration kind inside 24 hours previous to departure and a adverse PCR check for Covid-19 was not obligatory.

Nonetheless, this was later modified and now all vacationers are required to carry a adverse PCR check for Covid-19 as properly, performed 96 hours prior the scheduled time of departure from the primary port of embarkation en path to Maldives.

All vacationers had been required to put on masks always, preserve bodily distancing and apply hand sanitisation as a lot as potential.

Vacationers had been additionally inspired to put in the contact tracing app, TraceEkee.

A confirmed reserving in a vacationer institution registered with the ministry of tourism is obligatory.

Vacationer institutions had been regulated to make sure that they had been in step with the Covid-19 tourism tips as per the ministry of tourism and native Well being Safety Company (HPA).

Through the first part, solely resorts and liveaboards on uninhabited islands resumed operations.

The signature “one-island-one-resort” idea additionally ensured that guests to the nation had been based mostly of their respective resorts.

Collectively, these distinctive preparations made it simpler for guests to keep up social distancing, while having fun with a really protected and secluded vacation.

On October 15th, guesthouses in inhabited islands resumed operations as properly.

Carrying masks was made compulsory for vacationers and locals always on these islands.

The event of native tourism was additional aided by the introduction of “Break up-Keep.”

At first, this was solely permitted between resorts however as of October 23rd, the native Well being Safety Company (HPA) permitted cut up keep between all vacationer institutions, with prior approval as per the rules by the ministry of tourism.

As of December 14th onwards, and guesthouses within the larger Male area had been additionally allowed to renew operations.

BTN: Describe how the pandemic has impacted a nation such because the Maldives, which is so reliant on tourism.

TH: Tourism needed to come to a standstill and the nation needed to shut its borders as a part of the stringent public well being and security measures taken to curb the outbreak.

The trade was hit laborious, however we continued to stay vigilant and work collectively to enhance the end result of the state of affairs.

These had been difficult occasions, however the continued assist and cooperation by the federal government, related ministries and stakeholders ensured that we stand up once more.

We needed to change our advertising and marketing plans and shift to on-line and digital platforms.

The technique of communication needed to change, and we needed to adapt inside a brief time period.

We made certain that Maldives remained a high of the thoughts vacation spot for vacationers and continued to work laborious, day and night time.

On this regard, immersive content material was distributed amongst numerous channels to maintain the vacation spot seen.

Our major focus was to guarantee potential vacationers that we had been totally ready to greet them as we imagine we’re one of many most secure locations to journey to throughout such an unprecedented time.

After nearly 4 months of border closure, we reopened with correct measures in place to make sure the security of vacationers in addition to everybody within the vacationer trade.

Regardless of reopening, the arrivals had been additionally depending on elements corresponding to journey restrictions of their residing international locations, in addition to the resumption of flight connectivity.

We labored tirelessly to advertise the vacation spot and guarantee vacationers that Maldives is a protected haven.

By the top of 2020, Maldives has welcomed 100,000 vacationers for the reason that reopening of the borders on July 15th, and 500,000 vacationers for the yr 2020.

Maldives was additionally acknowledged as World’s Leading Destination by World Travel Awards  throughout such a distinguished time.

Maldives has additionally obtained the Protected Travels Stamp granted by the World Journey & Tourism Council (WTTC) and the Airport Well being Accreditation by the Airport Council Worldwide (ACI), which additional attests to the security supplied by the vacation spot.

Total we’re taking a look at a constructive enhance for the yr 2021, as we have now already reached over 100,000 vacationers inside the first 35 days itself.

And we’re seeing a gradual enhance within the stage of vacationer arrivals.

We hope to succeed in pre-pandemic vacationer arrival charges quickly.

BTN: Why is collaboration throughout the journey trade crucial to navigating the post-virus panorama?

TH: Now, greater than ever, collaboration throughout the journey trade is required.

Governments are constructing submit Covid-19 insurance policies, together with stakeholders corresponding to hoteliers, airways, airports and extra.

We’d like full assist and cooperation from all of those events to implement and uphold these insurance policies accordingly.

Maldives took the daring step of closing down the borders and reopened with stringent measures that had been adopted by all trade companions, with strict SOPs.

It’s this kind of collaboration that helped us obtain over 500,000 vacationer arrivals final yr, in addition to over 100,000 vacationer arrivals for the reason that reopening.

We’ve additionally initiated our vaccination drive and greater than 38,000 individuals have been vaccinated already, amongst which embody the tourism trade workers.

We hope to have a totally vaccinated tourism trade within the coming months.

BTN: What recommendation from your individual experiences would you provide to different nations but to emerge from lockdown?

TH: We predict that it’s crucial for stringent well being and security measures to be put in place onboard flights, on the airports and even on the vacationer institutions.

Carrying of masks is important and so is bodily distancing.

PCR testing ought to be made obligatory to make sure the security of each the vacationer and the individuals round him.

Throughout such a time, we have now additionally began the vaccination course of, so we really feel that that is one thing to go forward with, when you have the sources for it.

Moreover, sustaining a visual on-line presence and creating new and present relations between the journey commerce and prospects is imminent.

BTN: What developments in journey and tourism do you see rising within the aftermath of the pandemic?

TH: For starters, our advertising and marketing methods needed to be shifted to on-line and digital platforms.

Our technique of communication modified, and we developed a larger flexibility by way of organising advertising and marketing occasions, webinars, festivals and data classes, amongst many others.

This enabled us to develop simpler communication channels with the journey commerce, and prospects throughout numerous markets.

We really feel that this may proceed to be necessary even sooner or later.

We’ve to proceed to develop belief in our companions and prospects internationally, and as soon as once more, on-line and digital platforms come into play.

On-line and digital advertising and marketing has develop into an integral a part of our lives proper now.

And naturally, we are going to see the implementation of strict well being and security measures in vacationer institutions, in addition to onboard flights and airports.

It’s a important a part of our on a regular basis lives now, as travellers stay up for visiting the most secure locations.

Rising developments have additionally been utilized to many workplaces within the tourism trade, and this may proceed being one thing of significance.

BTN: Have you ever had any constructive adjustments in your individual outlook in response to the disaster?

TH: As talked about earlier than, our technique of communication modified and we developed a larger flexibility by way of organizing advertising and marketing occasions, webinars, festivals and data classes, and so forth.

Our advertising and marketing actions shifted to each on-line and offline platforms, and through 2020, we held a number of actions for supply markets to advertise the vacation spot in numerous methods.

Out of 412 actions, 314 actions had been carried out underneath the disaster plan.

We’ve a number of extra actions – each on-line and offline – deliberate for the remainder of the yr 2021.

We additionally wish to spotlight the initiation of the Maldives Border Miles programme by Maldives Immigration, which launched on January 1st.

That is the world’s first tier-based journey loyalty programme.

As soon as a vacationer is registered as a member, they may earn factors based mostly on the length of keep, visits to have fun particular events, visits on native events of Maldives, frequency of visits, and different elements.

It’s anticipated to offer a substantial enhance for the Maldives tourism and an added benefit when selling the vacation spot.

Moreover, Allied Insurance coverage has launched the primary Covid-19 insurance coverage plan in Maldives, in affiliation with the ministry of tourism.

The package deal consists of two choices which covers medical expenses, isolation facility expenses, emergency medical transportation expenses and interment expenses following a constructive prognosis for Covid-19 of a vacationer throughout their keep in Maldives.

Extra Info

Discover out extra about visiting the Maldives on the official website.

Photos: Maldives Advertising and marketing & PR Company



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