Cheltenham-based Cities Direct has closed within the wake of the Covid-19 pandemic.
The information was introduced earlier by Martyn Sumners, government director of AITO, following consultations with managing director, Jace Fast.
Sumners defined: “Cities Direct had been a member of AITO for practically 9 years and had traded for 20 years.
“The corporate had full monetary safety in place by way of the CAA, ABTA and IPP.
“Understandably, within the present very troublesome buying and selling local weather, they noticed a scarcity of client demand and felt that they’d be throwing good cash after dangerous in the event that they battled on and borrowed cash.
“At AITO, we’re vastly sorry in regards to the demise of Cities Direct.
“Jace and his staff will probably be missed, and we want them nicely for the long run, no matter they every determine to do as people.”
Cities Direct was launched in September 2000.
An announcement from the corporate stated: “We have now had an unimaginable 20 years creating and rising Cities Direct in an ever-evolving trade.
“We have now very a lot loved the expertise, and wish to thank our workers, journey trade companions and plenty of loyal clients for all their assist through the years.
“We had so many thrilling plans for the way forward for the enterprise, however the influence of Covid-19 journey restrictions has been devastating.”
Sumners stated the failure ought to immediate authorities motion to assist the journey sector.
He added: “In such problematic occasions, whereas AITO battles to convey to the numerous authorities departments to which we report the myriad issues that our SMEs are encountering – with out a lot in the way in which of response or help to this point – this can be a clear indication of the determined straits that many previously vibrant corporations discover themselves in, by no fault of their very own.
“We hope that this primary AITO Covid-19 casualty alerts clearly to authorities that the numerous U-turns it has taken over the previous six months have severely shaken client confidence in relation to reserving abroad holidays.
“Your entire outbound journey market is below intense strain.
“We want authorities assist to allow us to outlive and to proceed to pay our common huge quantities of tax into the exchequer for the larger good.
“The choice is just too miserable for phrases.”