Most popular Motels & Resorts has promoted Brenda Collin to the function of senior vp, Europe, efficient instantly.
In her new function, Collin will oversee a regional group to make sure the success and retention of greater than 125 member properties based mostly throughout an expanded area.
“Over the previous seven years, Brenda has achieved nice success for our model and our member inns by tirelessly pursuing alternatives throughout all elements of our enterprise and repeatedly wanting on the bigger international image,” mentioned Lindsey Ueberroth, chief govt of Most popular Motels & Resorts.
“She is a valued and trusted chief who has demonstrated an unwavering ardour for hospitality, a dedication to excellence, and an admirable resilience when selling the energy of the Most popular model above the remaining.
“We’re proud to raise her to an enhanced management function and have nice confidence in her capability to gas even larger development of the Most popular model in key European markets.”
Since becoming a member of Most popular in April 2013 – first serving as Regional Director of the UK, Eire, the Nordics and the Netherlands earlier than being promoted to managing director of that area in 2017 – Collin has been instrumental in producing important consciousness of the Most popular Motels & Resorts model amongst commerce and trade audiences.
All through her 30-year profession within the hospitality trade, Collin has established an exemplary document for guiding house owners and operators of impartial and chain inns alike as they pursue their operational, gross sales, and advertising targets.
Previous to becoming a member of Most popular, she served as co-founder and govt director of HotelREZ, a UK-based company that gives illustration and consultancy companies to impartial inns worldwide, rising the corporate’s portfolio to 700 properties in a seven-year timeframe.