Dubai is open for enterprise and tourism, and Emirates needs the world to comprehend it.
All through the winter journey season, the airline will run a multi-million-dollar international marketing campaign to advertise the emirate, together with promoting spots and key partnerships to offer travellers with further worth.
Emirates’ multi-channel promoting marketing campaign, which showcases Dubai’s various sights to these in search of a winter getaway, will initially launch within the UK and key European markets on tv, on-line and social media channels.
The airline has additionally partnered with Dubai’s Division of Tourism & Commerce Advertising (Dubai Tourism) on a promotion to supply complimentary stays on the JW Marriott Marquis to all Emirates prospects visiting Dubai till February 28th.
Courtesy of Dubai Tourism and Emirates, the airline’s economic system class passengers will obtain a free night time’s keep, whereas passengers flying first or enterprise class can take pleasure in two complimentary nights’ keep on the fashionable resort.
Helal Saeed Almarri, director normal, Dubai Tourism, mentioned: “Since July, Dubai has seen a gentle improve in guests, underpinned by complete measures to safeguard the wellbeing of our friends.
“Going into 2021, Dubai will proceed to strengthen its providing for enterprise and leisure guests with the launch of latest amenities and sights, in addition to the return of world-class conferences, occasions and festivals together with the long-lasting Dubai Purchasing Pageant, and the primary ever World Expo to be held on this area.
“We’re happy to work carefully with our strategic accomplice Emirates on its newest international marketing campaign, as we stay up for welcoming worldwide travellers to make Dubai their vacation spot of alternative this winter.”
Emirates will even create bespoke pages on its web site for its marketing campaign, so travellers can simply discover the newest data on journey to Dubai, together with entry necessities and the way they’ll proceed to take pleasure in indoor and outside experiences in Dubai with well being and security protocols in place.
Adnan Kazim, Emirates chief business officer, mentioned: “Dubai stays one of the vital enticing international locations, and we see robust curiosity and regular progress in bookings to Dubai from throughout our community and significantly from Europe.
“With our newest marketing campaign, we intention to reignite the magic of journey and put Dubai foremost within the minds of individuals all over the world in search of a winter getaway.”
Emirates continues to steer the trade in terms of offering prospects with journey assist and assurance.
Along with bio-safety measures at each step of the journey journey, Emirates is the primary and solely airline to supply all its prospects multi-risk journey insurance coverage and Covid-19 medical cowl, freed from price.