Expedia has launched a rebrand because the world prepares for the return of journey.
The dedication comes on the heels of what has arguably been one of many hardest years for the journey business because of the Covid-19 pandemic.
From an up to date feel and appear to enhanced product choices, Expedia is seeking to double down on efforts to ship on travellers’ evolving needs and wishes in a post-pandemic world.
“For the previous 25 years, we’ve been targeted on quantity and transactions as our manner of rising our enterprise.
“What we’ve discovered nonetheless, over the previous yr, is that our prospects need extra from a journey firm.
“They need a trusted accomplice who’s there with them each step of the way in which, supporting them to make sure they get essentially the most out of their journeys,” stated Shiv Singh, senior vp and normal supervisor, Expedia.
On the coronary heart of the rebrand is a refresh of Expedia’s platform expertise throughout its cell app and greater than 70 web sites.
The brand new house screens mirror a transparent and easy format, with product options that can empower travellers to construct a whole journey that fits their wants and pursuits, bringing collectively a number of journey parts seamlessly.
“Like many journey manufacturers, Covid-19 has compelled us all to look inwards and mirror on who we’re as a model and what which means to our shoppers.
“It turned clear to us that to ensure that our travellers to have an incredible journey, it issues who they journey with, and we have to perceive the vital position we play in being that accomplice,” stated Singh.
“As travellers alter to the brand new norms post-Covid-19, we should alter as nicely, and that is simply the primary chapter in a multi-year journey to actually ship towards our mission of being a model that’s there for travellers from begin to end.”
Alongside platform enhancements, Expedia shall be unveiling its new international inventive throughout a number of touchpoints supported by the model’s largest advertising spend in additional than 5 years.
Utilizing a singular inventive platform and a brand new tagline “It issues who you journey with” travellers will see the thought of Expedia as the last word journey companion come by way of in distinctive methods throughout varied channels, making a cohesive message that can resonate as individuals begin touring once more.