A quickly evolving enterprise journey panorama has been the catalyst for award-winning international journey administration firm FCM to remodel its model identification and take a recent strategy to creating a brand new tech platform.
With the worldwide pandemic inflicting a seismic shift within the enterprise journey trade, FCM has made it a precedence to deal with clients’ ache factors and their journey programmes by investing in new expertise, speedy implementation, enhanced account administration and sustainable and safe journey.
FCM’s new look is designed to showcase the manufacturers’ distinctively versatile and unconventional strategy to offering agile journey administration companies to its clients globally and regionally.
The tip-to-end rebrand has been launched in 97 nations throughout all web sites, buyer communications and social media platforms.
A core element of the announcement is that FCM is forging forward with growth of a ground-breaking proprietary expertise that immediately targets clients’ ache factors with present and legacy company journey expertise.
The in-house platform is an omnichannel providing that’s being developed following intensive analysis globally amongst clients to grasp the totally different issues of their bookers, travellers and managers.
Findings of this analysis revealed clients want an all-encompassing platform that’s constant throughout all markets, but additionally absolutely versatile with a optimistic consumer expertise and easy consumer interface.
FCM international chief expertise officer, Adrian Lopez, mentioned the imaginative and prescient for the platform relies on addressing six key pillars: a globally constant reserving expertise; at all times accessible journey help; traveller security and wellbeing help; sustainability; AI powered reporting and financial savings, and versatile integration capabilities.
“The event of FCM Platform’s core expertise is already nicely superior, together with a brand new proprietary on-line reserving resolution deliberate for key markets and integration of AI enhanced chatbot device Sam because the digital ‘avatar’, offering reside chat and real-time help throughout all the platform’s channels,” mentioned Lopez.