Georgia and ITB Berlin have agreed a wide-ranging partnership that may span three years.
As early as this 12 months Georgia would be the digital journey & sustainability accomplice of ITB Berlin Now 2021.
Because the identify suggests, nature and sustainability are the main focus of this partnership.
In 2022, because the official cultural vacation spot of ITB Berlin, Georgia will spotlight its cultural heritage.
The title of official host nation will observe in 2023.
In cooperation with ITB Berlin, the host nation historically organises the grand opening present of ITB Berlin and will probably be highlighted throughout all the commerce occasion.
“Georgia spans a cultural bridge between Europe and Asia and is a fully fascinating nation, whose wide-ranging tourism sights awaken the pioneering spirit in travellers in all types of how,” stated David Ruetz, head of ITB Berlin.
“We’re delighted that Georgia has entered into such a long-term partnership with us.
“Because of this I’m certain we will host our company with an exceptionally giant platform.”
For the very first time, the jap European vacation spot will grow to be the official host nation of ITB Berlin in 2023.
The republic has 3.7 million inhabitants and is widespread with guests resulting from a wealth of cultural sights, the number of architectural kinds within the capital Tbilisi, mountain ranges, hillside monasteries, seashores on the Black Sea and the traditional winegrowing area of Kakheti.
“Even in these instances, throughout and after the Coronavirus pandemic, ITB Berlin continues to be the tourism trade’s most vital international platform,” stated Medea Janiashvili, the appearing head of Georgians Nationwide Tourism Administration.
“This three-year partnership will massively assist to attract consideration to our hospitable nation amongst guests all around the world.”