Laborious Rock Lodges has welcomed the launch of latest model, Reverb.
The brand new lodge idea is designed to be an brisk cultural hub for connection, creation and inspiration amongst music followers, locals and travellers alike.
With a major location adjoining to Atlanta’s Mercedes-Benz Stadium, Reverb Downtown Atlanta marks the primary opening, with extra properties slated to open in main United States cities within the subsequent two years.
Reverb properties boast a contemporary, city design with the entire obligatory facilities for company to channel their creativity, whereas having fun with the comforts of touring and attending to know a brand new metropolis.
In an effort to curate experiences outdoors the lodge and engrain company into the native communities, the model additionally introduces its Metropolis Guides, all of that are distinctive to every locale and curated by native musicians who know their metropolis greatest.
“Our guideline when ideating round Reverb was fostering social connections and offering a mess of areas for our numerous vary of company to specific themselves and their passions for creativity and exploration,” stated Jim Allen, chairman of Laborious Rock Worldwide.
“Via our in depth analysis, we perceive the trendy traveller is hungry for alternatives to attach with new individuals and encounter a melting pot of cultures and experiences.
“To satisfy these aspirations, we crafted a novel lodge model that’s the final sanctuary for the dynamic wants of right now’s travellers, but additionally has a transparent Laborious Rock really feel to it via music.”
With 195 rooms, 11 flooring, distinctive workspaces, dynamic widespread areas and unparalleled views of the Atlanta skyline and Mercedes-Benz Stadium from the RT60 Rooftop Bar, Reverb Downtown Atlanta is a perfect hangout for travellers seeking to get a style of a brand new metropolis from the attitude of an area or see their very own metropolis from a hen’s eye view.
Reverb Downtown Atlanta will showcase many signature options, designed in partnership with Gensler, which company can count on throughout all forthcoming properties.
With an open structure and welcoming vibe for all who stroll via the entrance doorways, company will discover ties to the native communities weaved all through every particular person property, paying tribute to the expertise and music followers who make every metropolis distinctive.