The Hong Kong Tourism Board (HKTB) has held its annual tourism replace the place it introduced its newest campaigns to assist promote the town in a publish pandemic world.
Dane Cheng, HKTB government director, informed journey business representatives that the physique was getting ready to launch a brand new spherical of the Hong Kong Neighbourhoods marketing campaign.
In earlier years, the organisation spotlighted neighbourhoods equivalent to Previous City Central and Sham Shui Po, in a bid to focus on Hong Kong’s native tradition, delicacies and humanities, in addition to encourage guests to discover past the town’s high points of interest.
This yr, the organisation will concentrate on the West Kowloon District to tie in with the opening of M+ museum.
Over the previous few years, the district has reworked right into a cultural hub, housing new areas such because the Arts Park, the Xiqu Centre and Freespace.
As well as, if the pandemic scenario stays beneath management, HKTB will relaunch its mega occasions calendar.
The primary occasion to renew would be the Hong Kong Cyclothon, the town’s largest annual biking occasion.
This yr, HKTB is exploring the potential for extending the route to incorporate Hong Kong’s part of the Hong Kong-Zhuhai-Macao Bridge.
Different mega occasions, such because the Hong Kong Wine & Dine Pageant, an “On-line+Offline” format will probably be adopted which is able to introduce new parts to take care of Hong Kong’s international visibility.
The HKTB will even proceed to foyer for worldwide large-scale enterprise occasions and conferences to be hosted in Hong Kong in 2021 and past.
Cheng commented: “The worldwide financial system has began to rebound with Asia predicted to get well sooner and the mainland anticipated to outperform different markets in financial progress.
“Mixed with the gradual easing of the pandemic scenario in Hong Kong, this makes it a superb time for Hong Kong to additional increase its profile.
“As cross-border journey steadily resumes, the HKTB will launch the Open Home Hong Kong platform to conduct large-scale promotions in our supply markets.”