InterContinental Accommodations Group has rebranded as IHG Accommodations & Resorts because it prepares for the return of worldwide journey this yr.
The model refresh displays the corporate’s development to 16 manufacturers, with visitors now in a position to stroll by way of the doorways of practically 6,000 motels throughout 100 international locations.
With an up to date id, the corporate mentioned it was centered on strengthening notion, the way it engages visitors, lodge house owners and colleagues and higher selling the breadth of its portfolio.
The IHG Accommodations & Resorts visible model id has been given a makeover to raised inform the tales of the model and make it extra related and enticing to shoppers – notably a youthful demographic of shoppers, in addition to lodge house owners, colleagues and future expertise around the globe.
Via new colors, pictures and font, its eye-catching, energetic design showcases the manufacturers and lodge experiences in probably the most partaking method, the corporate mentioned.
Claire Bennett, chief buyer officer, IHG Accommodations & Resorts, mentioned: “The journey business has confronted challenges like by no means earlier than, and whereas adapting to new realities we’ve additionally stayed true to our roots.
“We’ve got an unbelievable household of manufacturers, centred round connecting folks – strengthening household bonds, forging enterprise partnerships, uniting far-flung buddies and interesting with our communities.”
IHG Accommodations & Resorts divides its manufacturers into 4 teams.
The luxurious and way of life assortment is dwelling to Six Senses Accommodations Resorts Spas, Regent Accommodations & Resorts, InterContinental Accommodations & Resorts, Kimpton Accommodations & Eating places and Resort Indigo, whereas the premium assortment hosts Hualuxe Accommodations & Resorts, Crowne Plaza Accommodations & Resorts, Even Accommodations and voco Accommodations.
The necessities assortment consists of Vacation Inn Accommodations & Resorts, Vacation Inn Specific and avid motels, whereas the suite assortment welcomes long-stay visitors to Atwell Suites, Staybridge Suites, Vacation Inn Membership Holidays and Candlewood Suites.
Bennett added: “As we proceed to steer by way of and past the pandemic, we’re clear who we’re, what we stand for and the way we can assist visitors open up their world once more once they’re able to journey.
“And all of us really feel we’d like that greater than ever, as a result of journey not solely opens doorways, it opens minds and hearts.
“That’s why our motels are greater than only a backdrop to life’s particular moments, they’re a group of welcoming experiences.”