ITB Berlin shall be a completely digital occasion subsequent spring as Europe continues to battle the fallout from the Covid-19 pandemic.
The annual trade showcase was cancelled on the final minute earlier this 12 months as the primary wave of the virus swept the continent.
Now it has been confirmed the present is not going to return till 2022 on the earliest.
This resolution was taken by Messe Berlin after weighing all of the circumstances.
ITB Berlin 2021 and the accompanying ITB Berlin Conference shall be open to commerce guests solely.
The commerce customer days will happen from March Ninth-12th subsequent 12 months, including an additional day to the occasion.
”The scenario surrounding the pandemic stays troublesome, notably for the journey and tourism trade.
“Our resolution to carry ITB Berlin 2021 as a completely digital occasion now gives exhibitors and commerce guests with most planning certainty,“ mentioned David Ruetz, head of ITB Berlin, explaining the transfer.
“Now we have developed another idea with which we are able to once more provide our companions and clients a dependable platform for international networking, enterprise and content material.
“The occasion shall be extremely related by way of content material. In these difficult occasions enterprise conferences, exchanging specialist data and orientation are of particular worth for the trade.”
Amongst different options, the digital idea of ITB Berlin 2021 will embody quite a few live-streamed high-level panel discussions and lectures in addition to digital networking alternatives, an clever matchmaking occasion and a digital exhibition space.
ITB Berlin mentioned it will present additional data on exhibitor and sponsorship packages, tickets and reserving choices on November 16th.
Common updates on the plans for the present shall be out there on the official website.