London launches new £7m marketing campaign to revive hospitality | Information

London launches new £7m campaign to revive hospitality | News

Newly re-elected London mayor, Sadiq Khan, has introduced plans for the most important home tourism marketing campaign the capital has ever seen.

The plans are designed to assist the financial system get again on its ft as Covid-19 restrictions are eased.

In a speech this morning, Khan confirmed a direct precedence would be the new ‘Let’s Do London’ marketing campaign, which is being created in partnership with town’s hospitality, tradition and retail industries.

The flagship marketing campaign to encourage Londoners and guests again into central London will embrace a programme of one-off particular occasions created in partnership with London’s best-known cultural establishments and tourism sights.

It should kick off later this month with the capital’s well-known cooks, foodies and hospitality venues coming collectively to advertise and rejoice London’s world-class meals supply.

There shall be new thrilling public artwork installations to draw folks again into London from this month.

David Hockney, one of many UK’s most influential dwelling artists, has redesigned TfL’s iconic roundel ‘Hockney Circus’ in a particular paintings as a part of a takeover of Piccadilly Circus Station, beginning right now.

Turning central London into an enormous outside artwork gallery, award profitable London designer Yinka Ilori is main on ‘Asphalt Artwork,’ a sequence of main new momentary streetscape commissions in central London and the Metropolis of London, in partnership with the London Design Pageant and Bloomberg Philanthropies’ Asphalt Artwork Initiative.

The autumn will welcome again main inventive festivals, comparable to London Style Week, Frieze London, the London Design Pageant and the 65th BFI London Movie Pageant, earlier than the return of main occasions and sights over the winter.

There shall be additional thrilling bulletins throughout the 12 months to showcase London’s world class nightlife, cultural sights and hospitality companies in addition to town’s grassroots venues and the way inventive freelancers, artists and performers shall be on the coronary heart of the programme because it continues to develop.

The mayor has allotted £6 million to immediately help the brand new marketing campaign, along with business contributing over £1 million in funding and value-in-kind.

Khan mentioned: “It’s an honour to have been re-elected with an enormous mandate as Mayor of town I like – the best metropolis on the earth.

“That is the most important home tourism marketing campaign London has ever seen to champion our companies, cultural establishments and sights which have suffered a lot through the pandemic.

“That is about getting the message out to Londoners and other people throughout the nation that our capital stands able to entertain, encourage and enthral as soon as once more.”

Picture: PA Photographs/Alamy Inventory Picture

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