The Maldives Advertising and marketing & Public Relations Company (MMPRC) has launched an out of doors marketing campaign in main components of the UK to advertise the vacation spot as a secure haven for travellers within the new journey surroundings.
The transfer follows the reopening of the Maldives’ borders on July 15th, and gradual return to market of properties throughout the nation.
Throughout this two-month lengthy marketing campaign, the Maldives will probably be promoted in probably the most outstanding areas of London, together with Kensington roadside, Waterloo station, Westfield London procuring centre, Liverpool Road Station, Blackfriars Station, Cannon Road Station, Metropolis Thameslink Station and Fenchurch Road Station.
Amongst these areas, Waterloo station display screen is the most important indoor digital display screen in Europe and is a significant railway and underground station in London, in addition to the busiest bus station within the UK.
The important thing goal of this marketing campaign is to reassure vacationers within the UK that the Maldives stays a secure and safe vacation spot to journey to submit Covid-19, attributable to its distinctive geographical formation and one-island-one-resort idea.
Moreover, the marketing campaign goals to showcase the Maldives as a really perfect alternative for long-haul journey and can assure model publicity to numerous UK shoppers, inspiring them to decide on the Maldives as their subsequent vacation vacation spot.
The pictures and publications showcased within the marketing campaign will current the Maldives as a rustic with geographically remoted islands which is able to present a secure surroundings for potential future holidaymakers.
Furthermore, an inventory of thrilling actions vacationers can expertise on their vacation within the Maldives can even be highlighted all through the marketing campaign.
With the UK being one of many main markets when it comes to arrivals to the Maldives submit border reopening, MMPRC continues in its efforts in popularising the vacation spot inside the market.
On this regard, a number of advertising and marketing and promotional actions have been deliberate for the remaining months of the yr together with campaigns with a number of on-line and digital journey commerce media and main OTAs.
Previous to the lockdown in March, a complete of seven,288 guests from the UK arrived within the Maldives this yr whereas there was an arrival of 1,587 vacationers from the UK for the reason that border reopened on July 15th.
Discover out extra on the official website.