New tourism marketing campaign from Caribbean hotspot Jamaica | Information

New tourism campaign from Caribbean hotspot Jamaica | News

Jamaica has long-held an outsized affect on international tradition by way of leisure, delicacies, sports activities and sweetness.

At all times seeking larger-than-life experiences for its guests, the Caribbean vacation spot has now created an thrilling new technique to benefit from the island and go to its iconic spots.

The content material collection “Chill Like a Jamaican” is the island’s invitation to the world to decelerate and revel in island time, first digitally after which by visiting Jamaica.

With shoppers needing a break from this quarantine, Jamaican celebrities and native tourism leaders have come collectively to point out followers the way to “chill” with a Jamaican twist on meals, health, cocktails and extra.

The collection follows Olympic gold medallist Shelly-Ann Fraser-Worth; grasp blender Pleasure Spence of Appleton Property; Pepa of the Grammy award-winning duo Salt-n-Pepa; Miss Jamaica World and Miss Jamaica Universe Yendi Phillips; and dancehall artist, BayC as they “chill”. 

“Every Chill Like a Jamaican video showcases Jamaica’s iconic choices, reminding locals and guests alike of their favorite experiences,” mentioned Donovan White, Jamaica director of tourism.

“Our vibrant tradition takes centre stage displaying what makes Jamaica the Heartbeat of the World.”

The “Chill Like a Jamaican” video collection is at present stay throughout the Jamaica Vacationer Board’s Instagram and Facebook social media channels.

Jamaica – which is taken into account the World’s Leading Family Destination by voters on the World Travel Awards – opened its borders to worldwide guests for relaxation and leisure on June 15th.

The island has applied a complete set of well being and security protocols to mitigate the unfold of the coronavirus.

Whereas on island, travellers can count on an enhanced expertise at resorts together with digital check-in, hand sanitiser stations, elimination of self service at buffets, digital or single use menus, social distancing markers all through the property and rather more.

Extra Info

The Jamaica Vacationer Board, based in 1955, is the nationwide tourism company based mostly within the capital metropolis of Kingston.

Its workplaces are additionally situated in Montego Bay, Miami, Toronto and London.

Consultant workplaces are situated in Berlin, Barcelona, Rome, Amsterdam and Mumbai.  

Breaking Journey Information just lately spoke to Jamaica Vacationer Board director of tourism, Donovan White, to see how the island was planning to reopen the hospitality sector within the wake of the Covid-19 shutdown.

Check out his ideas here.

To search out out extra about visiting Jamaica, head over to the official website.

Picture: Jamaica Vacationer Board

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