Because the Cayman Islands enters part three of its re-opening to worldwide tourism, the London workplace has appointed White Tiger PR as its UK & European PR company.
The appointment comes because the Cayman Islands will get prepared to securely welcome again double-vaccinated guests following the closure of its borders in March final yr and a extremely profitable vaccination programme.
The islands have now been neighborhood transmission Covid-19-free for over a yr.
White Tiger fuel a remit is to supply enter from a European perspective to the worldwide PR technique and implement agreed exercise in market because the British Caribbean islands work in the direction of returning visitation figures to the degrees achieved pre-pandemic in 2019 of 500,000.
The positioning of the Cayman Islands as a frontrunner within the journey and tourism business will likely be an essential a part of the technique, in addition to highlighting the complete assist and coaching obtainable for the journey commerce.
Key exercise will give attention to elevating consciousness of the British Abroad Territory as a premier luxurious vacation spot and showcasing the heritage, tradition and values of the Cayman Islands in addition to the development of its sustainable tourism programme.
UK guests can count on first-rate dive places, a various worldwide culinary scene, thrilling sports activities, in addition to spectacular wildlife, nature and seaside life.
As British Airways re-introduces its Heathrow to George City service this autumn with as much as 4 direct flights every week, pent up demand for luxurious winter holidays will likely be a powerful market driver.
Rosa Harris, director of tourism, Cayman Islands Division of Tourism (CIDOT) commented: “With the profitable roll-out of our on-island vaccination programme and exceptionally low instances of Covid-19, we have now a technique in place in order that we are able to safely welcome again guests to our stunning islands.
“Because the UK and Europe market will play an important function in our return to worldwide tourism, we’re delighted to have interaction the specialist companies of White Tiger PR to assist us spotlight our distinctive providing of outstanding barefoot luxurious seaside holidays. We look ahead to working with the crew to develop our core market in addition to new ones.”
The three-year contract with White Tiger PR begins with fast impact because the crew will work alongside the UK-based CIDOT led by UK & Europe regional supervisor, Adrian White.
The five-phased plan for a secure return to tourism goals to see the vacation spot absolutely reopen by January 2022.
Cass Helstrip, managing director at White Tiger PR, commented: “We’re delighted to have been appointed by CIDOT for the reason that White Tiger crew actually loved growing inventive suggestions that clearly hit the mark in understanding the vacation spot and its aspirations post-Covid-19.
“We will’t wait to start out work in placing the Cayman Islands firmly on the radar because the British Caribbean vacation spot of selection for UK travellers.”