Most well-liked Motels & Resorts has promoted Jonathan Newbury to the function of government vp of Asia Pacific.
Newbury brings 30 years of worldwide unbiased lodge expertise to his new place, which carries the duty to drive the strategic course and evolution of the Most well-liked model within the area.
As a part of this transition, Newbury just lately relocated from Chicago to Singapore along with his household.
“All through his 12-year tenure, Jonathan has been a key driver behind our world improvement efforts, strengthening how we place the Most well-liked model and innovating our strategy to enchantment to new sorts of lodge companions,” mentioned Lindsey Ueberroth, chief government of Most well-liked Motels & Resorts.
“We’re thrilled for Jonathan to proceed his evolution inside the firm as he takes management of our efforts in Asia and imagine that his worldwide experience and perspective, progressive enterprise practices, and considerate strategy to fostering new alliances can be instrumental to our success in capitalising on the alternatives for progress we foresee within the area.”
Since Newbury joined Most well-liked in July 2008 – first serving as vp of name improvement and most just lately as senior vp of strategic improvement – he has remodeled the corporate’s strategy to improvement, concentrating on lodge house owners, operators, asset managers, and administration corporations globally and fostering spectacular progress for the corporate globally.
He has spearheaded a wide range of world improvement initiatives which have helped gasoline a 20 per cent progress within the model’s lodge portfolio over the previous decade, together with the launch of the model’s latest marketing campaign, Freedom, that debuted in Could final 12 months.
Previous to becoming a member of Most well-liked, Newbury spent three years as vp of world improvement for Small Luxurious Motels of the World, the place he leveraged his worldwide background to assist progress of the model with a deal with Asia.
Concurrent with Newbury’s promotion, Most well-liked welcomed Christopher Ahlgrim as vp of improvement in 2020.
On this function, Ahlgrim will proceed the momentum created by Newbury and Most well-liked’s Americas group and oversee progress of the model’s portfolio in america, Canada, and the Caribbean.