Roach departs Barbados Tourism Advertising after twenty years | Information

Roach departs Barbados Tourism Marketing after two decades | News

Roach departs Barbados Tourism Marketing after two decades

Barbados Tourism Advertising is bidding farewell to world head of markets and momentary chief govt, Petra Roach.

After almost twenty years with the organisation, the trade veteran is leaving to take up a brand new alternative with the Grenada Vacationer Board later this 12 months.

In a press release from the board, Barbados Tourism Advertising chairman, Roseanne Myers, thanked Roach for her notable contribution to the native tourism trade through the years.

“On behalf of the board, administration and employees we are saying a honest thanks to Petra Roach for her years of service and management,” Myers stated.

“She has been an amazing asset to Barbados for twenty years and her contribution to the expansion and growth of tourism sector has been excellent.”

Roach’s tenure with the Barbados tourism authorities started in 2002 with the then Barbados Tourism Authority, the place she labored with the UK staff as vice-president.

Following a quick stint as interim chief govt in 2014 in the course of the firm’s transition interval to Barbados Tourism Advertising, she would then make her mark as director for the US in 2015, earlier than assuming the function of worldwide head of markets in 2019.

She has held the publish of interim chief govt since final 12 months November.

In a private assertion, Roach thanked Barbados Tourism Advertising, including: “I want model Barbados properly as a result of it’s been an amazing expertise that has helped me hone my expertise.”

To be able to have an effect on a seamless transition over the subsequent few essential months, present UK director, Cheryl Carter, will act as head of worldwide markets.

The board, with a brand new commercially centered advertising and marketing mandate, shall be expediting its recruitment of a chief govt.

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