Tui has launched its first main marketing campaign since appointing artistic company Leo Burnett London.
The work will relaunch the model with a recent model identification for the post-pandemic world towards a backdrop of journey restrictions easing throughout Europe.
The Europe-wide marketing campaign and platform, entitled ‘Reside Pleased,’ showcases the breadth of the Tui supply.
The marketing campaign kicks off with a 60-second movie, produced by Without end and directed by Kinga Burza, which can premiere throughout Coronation Avenue on ITV.
It takes viewers on a journey by a world of TUI experiences, from seashore journeys to exploring remote islands by canoe and day journeys round a Moroccan souk.
With this recent and vibrant tackle what a brand new world of journey and vacation experiences can appear like, TUI is seeking to appeal to broader audiences who search for genuine native experiences on vacation, with out alienating vital bundle vacation patrons.
The platform is designed to be a long-term marketing campaign that may run for years, repositioning TUI as a contemporary, progressive journey firm and demonstrating that TUI has the experience, vary and scale to create the proper journey second for anybody and everybody.
Katie McAlister, chief advertising officer, Tui, mentioned: “It was vital for us to indicate that TUI helps to create far more than seashore and solar holidays – with us you possibly can ski, spa, discover cities, and the whole lot else in between.
“Up to now individuals could have believed Tui didn’t have the kind of vacation they needed to expertise and Leo Burnett has helped deliver to life our perspective on journey: that holidays are a lot greater than “only a vacation”.
“Finally, they enrich our lives for years to return – and it was this variety of expertise that we needed to return throughout within the marketing campaign.”