Journey specialist PR consultancy, Lotus, has been appointed by Go to Estonia because the retained UK PR company to advertise the nation as a customer vacation spot.
Lotus’ marketing campaign will use the important thing pillars of Go to Estonia, which embrace nature, foods and drinks, tradition, wildlife and journey, to encourage visits to and past Tallinn.
Tourism is a big business in Estonia, accounting for eight per cent of GDP earlier than the pandemic.
Lotus can be supporting Go to Estonia to draw UK-based vacationers for in a single day, weekend and longer visits to the nation, utilizing a variety of strategic methods to lift the profile of Estonia amongst a various choice of viewers.
Media outreach will take into account the assorted occasions within the Estonian cultural calendar, in addition to seasonal actions and excursions, positioning Estonia as a flexible vacation vacation spot for its guests.
The account can be strategically overseen by chief govt, Jules Ugo, supported by senior account supervisor, Katie Cosstick, and account govt Matilda Haymes.
Lotus will report into Kadri Gröön, head of worldwide media and meals theme at Go to Estonia.
Ugo mentioned: “We’re delighted to announce that we’re working with Go to Estonia to extend visitation to this distinctive nation.
“Estonia affords guests an thrilling mix of vibrant cities with fascinating historical past and tradition, lakes and forests and archipelagos.
“The sense of house and wellbeing that’s intrinsic to the nation makes it the perfect post-pandemic vacation and Lotus appears ahead to increasing the worldwide profile of this distinctive nation.”